Ever wondered how our OppoSuits Deluxe blazers are made? Our Fashion Designer Thom van Rijckevorsel will tell you the ins and outs of the production process of our premium blazer line, which he designed from scratch!
The design process starts with a bit of trend research and the creation of a mood board filled with inspiring images that reflect the chosen theme for that collection. These images can be anything; from a painting to a movie still. The mood boards are used for inspiration that can be translated in shapes, colors, materials, and prints. Together with the other designers and the Creative Director, we decide how many styles we want to add per theme.
Once we’ve decided what themes and the number of styles we want to create, we make concept sketches for numerous blazers. We try to keep our target audience and brand identity in mind at all times in order to create the perfect mix of designs. Within each theme, we always try to add an outspoken design beside a more understated design and one that’s in-between. This way there’s something for everyone.
If we take a closer look at the tropical theme, for example, you can see that we have an overall Hawaiian printed blazer, an off-white blazer with a simple embroidered pattern and a solid pink blazer with three embroideries.
Most prints and artworks are designed by hand. We really like using watercolors, markers, pencils and pens after which we tweak them using a variety of computer programs. After we’ve created the overall collection sketches, we create detailed design specification files as a blueprint for our suppliers with every detail included. Once we’ve done that for each design we send them to the factory where our contact person there arranges the first sample product.
Each sample usually takes about four months to produce, but in the meantime, our supplier sends us all elements of the design for approval before creating the first sample. This way we can give comments for improvement and create blazers of the highest quality.
One of the best parts of my job is when the samples arrive. After months you get to see your idea fully realized in a product, so it basically feels like Christmas morning. After a few small alterations, we end up with the final sample which is used for the trade shows and photo shoots. By the time the photos are ready, we’re usually already working on the new collection.
Liked this blogpost and want to be the first to hear about new styles, epic offers, behind the scenes stories and other exciting news? Sign up for our newsletter below!